• Amazon piles adverts into search outcomes as large manufacturers pay for placement

    The Amazon emblem displayed on a smartphone and a PC display screen.

    Pavlo Gonchar | LightRocket through Getty Pictures

    Seek for “toothpaste” on Amazon, and the highest of the online web page will present you a mixture of fashionable manufacturers like Colgate, Crest and Sensodyne. Strive a separate seek for “deodorant” and you may first see merchandise from Secret, Dove and Native.

    Look somewhat nearer, although, and you may discover that these listings are ads with the “sponsored” label affixed to them. Amazon is producing hefty income from the highest client manufacturers as a result of getting priceless placement on