A rendering of Apple’s deliberate Los Angeles regional headquarters.
Apple will construct a brand new regional headquarters on the border of Culver Metropolis and Los Angeles, the corporate mentioned on Friday, signaling the corporate’s continued funding into changing into a serious Hollywood participant.
The headquarters will embrace 550,000 sq. toes throughout two workplace buildings, and can home groups engaged on Apple TV+, Apple Music, engineering and synthetic intelligence, Apple mentioned.
Apple’s new headquarters is an indication that the corporate will proceed to put money into creating content material for Apple TV+, its streaming service that prices $4.99 per thirty days, which launched in 2019. It additionally signifies that Apple will proceed hiring and increasing in Hollywood.
Though Apple has but to disclose subscriber numbers for Apple TV+, which has far fewer hours of content material than rivals resembling Netflix or Disney+, the service has anecdotally gained some traction, with comedy “Ted Lasso” profitable a number of Emmys earlier this 12 months, together with Excellent Comedy Sequence.
Apple already has 1,500 staff within the space. Beats Electronics, which Apple purchased in 2014 in its largest acquisition thus far, was based mostly in Culver Metropolis, California. The brand new places of work are on Nationwide Boulevard and Venice Boulevard, near public transportation, Apple mentioned. Apple may even run shuttles for its staff.
Whereas Apple didn’t say whether or not the power may have manufacturing studios, the placement places Apple in shut proximity to the place numerous TV exhibits and films are made. Culver Metropolis is a middle for movie manufacturing and is house to the headquarters of Sony subsidiary Columbia Photos.
Apple didn’t say when the regional headquarters can be accomplished however mentioned it plans to have 3,000 staff within the area by 2026.