New York Giants broad receiver Sterling Shepard (87) catches a go in entrance of Pittsburgh Steelers sturdy security Terrell Edmunds (34) and linebacker Devin Bush (55) through the first half at MetLife Stadium.
Vincent Carchietta | USA TODAY Sports activities
The Nationwide Soccer League needs to cost its present community companions double what they have been paying to broadcast video games — however Disney is pushing again, citing the excessive price ticket for Monday Night time Soccer.
The NFL is in energetic discussions on renewal charges with all 4 of its current community companions — NBC, CBS, Fox, and Disney-owned ESPN, in response to individuals acquainted with the matter. The NFL is hoping to get its major bundle renewals accomplished by March 17, earlier than the beginning of the brand new NFL league yr, CNBC reported earlier this month.
NBC, CBS and Fox are more likely to settle for will increase nearer to 100% than Disney, which is presently paying way more than the three broadcast networks for its Monday Night time Soccer bundle, mentioned the individuals, who requested to not be named as a result of the negotiations are non-public.
Disney agreed to pay $1.9 billion yearly for Monday Night time Soccer in 2011 — a deal that runs via 2021. That dwarfed the common $1.1 billion annual value for Fox, $1 billion annual price ticket for CBS and $960 million for NBC’s Sunday Night time Soccer.
Disney has already rejected paying wherever near $3.8 billion per yr for its new deal, mentioned two of the individuals. Disney CEO Bob Chapek alluded to pushing again on the NFL’s asking worth throughout his firm’s earnings convention name final week.
“We’re wanting on the long-term tendencies of sports activities viewership,” Chapek mentioned on Feb. 11. “We have had a protracted relationship with the NFL. If there is a deal that will probably be accretive to shareholder worth, we will definitely entertain that and have a look at that. However our first filter will probably be to say whether or not it is sensible for shareholder worth going ahead.”
NFL video games have been essentially the most watched programming on tv for a few years. The highest 5 broadcasts of 2020 have been all NFL video games. However there’s been a regarding decline amongst youthful audiences, as evidenced by a decade-long decline in Tremendous Bowl scores amongst 18-to-49-year-olds.
Disney’s Monday Night time Soccer deal is for extra than simply the video games. Disney additionally will get spotlight rights for ESPN, branding rights for exhibits, and — importantly — streaming rights.
The league has requested Disney to pay the identical kind of improve as its different companions as a result of Disney is asking for extra from the NFL this time round — together with double-header Monday Night time video games, the place one sport airs on ABC, the Disney-owned broadcast community, the individuals mentioned. Disney additionally needs ABC to grow to be a part of the Tremendous Bowl rotation with NBC, CBS and Fox. ABC was the home of Monday Night Football until 2005.
Disney also wants flexibility in terms of streaming rights as the company considers selling ESPN as a direct-to-consumer product. The NFL plans to include streaming rights as part of each network package, the people said.
Further, the NFL wants to add an 18th week of regular-season play as soon as next season. That’s an extra game for Disney — and every other broadcast partner.
Spokespeople for the NFL and the networks declined to comment.
–CNBC’s Jabari Young contributed to this story.
Disclosure: NBC is part of NBCUniversal, the parent company of CNBC.
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