Pixel 6 could have new processor designed by Google

Google Pixel 6 and Pixel 6 Professional telephones


Google introduced Monday it is going to construct its personal smartphone processor, referred to as Google Tensor, that can energy its new Pixel 6 and Pixel 6 Professional telephones this fall.

It is one other instance of an organization constructing its personal chips to create what it felt wasn’t doable with these already available on the market. On this case, Google is ditching Qualcomm. The transfer follows Apple, which is utilizing its personal processors in its new computer systems as an alternative of Intel chips. And like Apple, Google is utilizing an Arm-based structure. Arm processors are decrease energy and are used throughout the business for cell gadgets, from telephones to tablets and laptops.

Qualcomm mentioned it is going to proceed to work intently with Google on present and future merchandise based mostly on its Snapdragon platform.

Google Tensor will energy new flagship telephones which can be anticipated to launch in October. (Google will reveal extra particulars about these telephones nearer to launch.) That, too, is a technique shift for Google, which in recent times has targeted on affordability in its Pixel gadgets as an alternative of providing high-end telephones. And it exhibits that Google is once more making an attempt to compete instantly within the flagship house towards Apple and Samsung.

The identify Google Tensor is a nod to the identify of Google’s Tensor Processing Unit the corporate makes use of for cloud computing. It is a full system on a chip, or SoC, that the corporate says will provide massive enhancements to photograph and video processing on telephones, together with options like voice-to-speech and translation. And it features a devoted processor that runs synthetic intelligence purposes, along with a CPU, GPU and picture sign processor. It’ll permit the telephone to course of extra data on the machine as an alternative of getting to ship knowledge to the cloud.

“The issue with Pixel has been that we hold working into limits with current off-the-shelf expertise options, and it is simply actually onerous to get our most superior stuff from analysis groups onto the telephone,” Google’s {hardware} boss Rick Osterloh advised CNBC in an interview final week. “It should actually rework what we are able to do on the telephone with machine studying and AI.”

Osterloh mentioned the brand new chip will assist Google’s telephones take higher pictures and movies. “We have actually made a customized pc constructed for computational images,” he mentioned.

Google’s Pixel telephones already take a few of the greatest photos of any telephone available on the market, in order that’s an enormous declare. However in a demo with CNBC, Osterloh confirmed one instance of how the brand new chip may help lower blurring when a topic strikes whilst you’re taking an image. The identical expertise Google makes use of to enhance pictures can now be used to enhance movies, which Osterloh mentioned wasn’t doable with different chips.

Osterloh confirmed different examples, like quicker and extra correct text-to-speech once you’re talking out a textual content message, and new offline translation for captions for movies. These are neat examples of the ability of the chip, however they might not be sufficient to get folks to purchase a Pixel over an iPhone or a Samsung Galaxy machine.

And that is the issue Google actually wants to resolve: getting folks to purchase Pixel within the first place.

The corporate’s earlier telephones have been nice, however Google hasn’t completed sufficient advertising and marketing to make customers conscious that they exist, or that they are any good. With earlier fashions, it could not even get all the foremost U.S. carriers to supply them. And it is unclear if it has all of them on board this time. However Osterloh mentioned Google will make extra flagship-tier telephones and that we are able to count on an enormous advertising and marketing push round Pixel 6 and Pixel 6 Professional within the fall. 

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