Twitter begins testing Communities, a brand new characteristic that’s like Reddit

Jack Dorsey creator, co-founder, and Chairman of Twitter and co-founder & CEO of Sq. speaks on stage on the Bitcoin 2021 Conference, a crypto-currency convention held on the Mana Conference Heart in Wynwood on June 04, 2021 in Miami, Florida.

Joe Raedle | Getty Pictures

Twitter introduced Wednesday it’s testing a brand new characteristic referred to as Communities that may permit customers to speak about particular subjects with others who share the identical curiosity.

Customers who be a part of a group can tweet particularly to others in that group versus all of their followers, and the one individuals who can reply to group tweets might be different members of these communities. The brand new characteristic is just like Fb Teams, Discord servers and Reddit subreddits.

In contrast to Twitter’s rivals, nevertheless, all tweets inside Communities might be seen to the general public. Because of this customers exterior of Communities will be capable to learn, quote tweet and report tweets inside Twitter Communities.

The primary Twitter Communities at launch are targeted on canines, climate, sneakers, skincare and astrology, the corporate mentioned. Communities could have moderators who can invite different Twitter customers into their teams. Group creation might be restricted at first, however Twitter mentioned it would permit extra folks to create Communities within the coming months.

Twitter teased the Communities characteristic in February in the course of the firm’s annual Analyst Day. The brand new characteristic is a part of Twitter’s technique to roll out extra options in an effort to develop its consumer baser to 315 million monetizable day by day energetic customers and produce annual income to $7.5 billion by the tip of 2023.

As a part of this push, Twitter final week additionally launched Tremendous Follows, a characteristic that permits choose customers to cost others for entry to subscriber-only content material.

At launch, Apple iOS customers can entry Communities by way of a devoted tab on the backside of the Twitter app whereas desktop customers will see it in a sidebar on Twitter’s web site. Android customers will be capable to learn Group tweets at launch, and the corporate will add extra performance “quickly.”

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